Founded in 2011 by Olivier Kauffmann, former CEO of Decathlon France, Orangemarine is one of the biggest online retailer of products, technologies and gears for boating in Europe. Orangemarine is developing its own brand which already represents 20% of its global turnover. The company targets professionals as well as occasional boaters delivering the best equipment in the best delay at the best price.
Being the sole digital pure player, Orangemarine is disrupting a still very “brick and mortar” market mainly composed of franchised stores (such as Accastillage Diffusion, BigShip or Uship in France).Based at La Ciotat, the team is composed of 25 experienced people spread between France and Italy.
This €7m funding round, has been led by Somocom and Alcodev, two Belgian family offices related to the industrial group Alcopa, structuring the company both financially and strategically. The company aims at becoming the #1 online retailer for boat equipment in Europe within 3 years thanks to 4 key developments: expand the product catalogue, accelerate its presence in other European countries (Germany, Spain and UK in 2017), and finally increase the sales of its own brand products. Orangemarine is also developing a marketplace around shipchandlers services based on Allopneus’s model.