Online retail and e-commerce refers to the buying and selling of goods and services over the internet.

This includes a wide range of products and services, from physical goods like clothing and electronics to digital products like music and e-books. Online retailers and e-commerce companies serve a global customer base, often using data and analytics to personalise the customers’ shopping experience. Online retail and e-commerce has grown rapidly in recent years, driven by continuing advancements in technology and the convenience it offers to customers, who demand a highly streamlined, intuitive experience online.