RTFKT is the new brand “born in the metaverse” and for the metaverse. It offers a new vision of the future of fashion (especially sneakers) and identity in the metaverse.
RTFKT uses blockchain (NFT), augmented reality and generative AI to sell virtual fashion items that can be used in video games or virtual worlds. These same items can sometimes also be produced physically.
Some analysts compare RTFKT’s runaway success to the one of the brand Supreme. Since its inception, RTFKT has developed an extensive and very active community of creators and young designers, as well as collectors. The company has reached $100M in sales for its second year of existence.
In May 2021, Avolta Partners organized RTFKT’s first financing round. a16z was chosen and invested $8M alongside other investors. Only a few months later, the company is acquired by Nike.